At just 19 years old, Willoh is already carving out a space that feels entirely her own. Hailing from Springfield, Missouri, she is a singer, songwriter, and producer whose music balances raw emotional honesty with layered, often unpredictable production. There’s a delicacy to her sound, but also a quiet power that comes from the way she builds it herself, piece by piece. Willoh’s journey began simply, recording songs on her phone through GarageBand, learning by experimentation rather than instruction. Long shifts at McDonald’s eventually funded her upgrade to Logic Pro, but that self-taught path did more than sharpen her technical skills. It shaped her independence, her persistence, and the unfiltered sincerity that now defines her work.
That foundation came fully into focus in early 2025 with the release of her debut album, not more than that, but more please. Spanning twenty tracks, the project introduced listeners to her lyrical depth and distinctive voice, one that feels both intimate and unguarded. Songs like “why do we,” “are you hungry?” featuring DERBY, and “i woke up as someone else” featuring Karoo* show her ability to transform vulnerability into something deeply relatable. The album moves fluidly between soft confession and experimental ambition, making it equally suited for solitary late-night listening and broader creative opportunities in sync and collaboration. For Willoh, songwriting is not about polish or perfection, but about connection, about making music that feels like it’s reaching out to someone who needs it.
That same vision is now extending beyond the bedroom and into live spaces. With performances alongside artists like Chanel Beads and Sunday 1994, and more shows on the horizon, Willoh is steadily building a live presence that mirrors the emotional weight of her recordings. Physical releases are in the works, her audience continues to grow, and everything about her trajectory suggests an artist guided less by formula and more by instinct, experimentation, and a deep commitment to emotional truth.
Her single, “OUCHIE,” feels like a pivotal moment in that evolution. Like much of her work, it was crafted in the privacy of her bedroom, but the result is anything but small. Following the labyrinthine “Buckshot,” which earned critical acclaim last month, “OUCHIE” continues Willoh’s fascination with perplexing musical combinations, though this time she approaches them from a slightly different angle. The track pulls the listener into the wilds of the sonic unknown, driven by richly plaintive vocal layers that convey exhaustion as much as pain. Strong, insistent percussion refuses to let the song settle into a comfortable rhythm, mirroring the emotional tension at its core.
Electronic choir swells rise and fall against shifting beats and vocals, keeping everything slightly off-balance. Listening to “OUCHIE” feels like riding a rollercoaster backward in complete darkness, disorienting, tense, and strangely thrilling. Midway through, the song takes a tonal turn. The questioning and hurt that dominate the opening give way to a low-key, unsettling acceptance. The electronic embellishments now feel almost predatory, as if something unseen has gained control and is whispering in your ear:
“You’ll keep running, you like to be afraid
We love money and we love what we take”
By the time the track reaches its conclusion, it lands like the surprise ending of a horror film, jolting the listener and forcing them to reconsider everything that came before. Was the fear real, or imagined? Did the shift bring relief, or something darker? That ambiguity is part of what makes “OUCHIE” so compelling. It’s not a song that resolves itself neatly, and it’s not meant to be. Despite, or perhaps because of, its twists and turns, it’s a track that demands repeat listens, refusing to loosen its grip after just one spin.
As Willoh herself puts it, “OUCHIE is about holding everything in and the breaking point that comes when you can’t anymore. It’s the sound of that explosion.” In a career that’s still just beginning, the single stands as a striking reminder of her ability to translate internal chaos into something vivid, challenging, and deeply human.
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