Imagine stepping into a laundromat, ready to do your laundry. As you toss your clothes into the washing machine and press start, you settle down on a plastic chair, awaiting the rhythmic hum of the machine. As the water rises, the colors begin to mix, creating a mesmerizing display within the foamy depths. At that moment, you find yourself hypnotized, transported to a world that exists within the spinning drum. It’s a world that feels cozy, pleasant, and filled with endless possibilities. This is the image that Laundry Boys, a musical duo, paints with their music. Hailing from Stockholm, Laundry Boys is a stoner pop duo that defies expectations. While their bio might conjure images of a simple background soundtrack for mundane chores, their music is far more expansive. Combining elements of pop-rock craftsmanship with old influences and a futuristic twist, Laundry Boys creates a unique sonic experience that captures the essence of their imaginative world. Although the band might be new to your ears, the Laundry Boys project started in 2019, taking shape in an attic apartment on Manhattan’s Lower East Side. It began as a journey of exploration and self-discovery, rather than a focused pursuit of finished songs. During a week-long jamming and chilling session in New York, the duo sought to find a sound that resonated with them. While they may not have achieved their initial goal, they stumbled upon a mindset, a shared philosophy of creating music. Their approach revolves around embracing inspiration and disregarding commercial potential, allowing themselves the freedom to venture wherever their creative instincts lead them. For the past three years, Laundry Boys has continued to meet for sporadic songwriting sessions, honing their craft and nurturing their distinct sound. And now, in 2023, the time has come to share their musical journey with the world. Their first single, “Drunk On Love,” was released on June 9th via their own label, Popped & Screwed Records—a name that offers a glimpse into the band’s unique sound. Drawing influences from Houston’s chopped and screwed scene, stoner rock from California, and desert blues from North Africa, Laundry Boys blends these diverse elements into a pop-infused concoction. Yet, they resist being labeled or confined to a specific genre. The essence of Laundry Boys lies in the vibe they create rather than conforming to any particular musical category. Their goal is to make the creative process as enjoyable as possible, and this ethos permeates their music. “Drunk On Love” serves as the debut single from their upcoming EP, “Yatzy Music Vol. 1,” marking an exciting milestone for Laundry Boys. The duo, liberated from the constraints of rules, genres, formats, and narrow definitions, has crafted music that resonates with them on a personal level. Free from the pressures of streams and commercial viability, Laundry Boys has embraced their musical palette fully, allowing their creativity to flow uninhibited. In the studio, the duo had an incredible time, and their passion and expertise shine through in their compositions. “Drunk On Love” opens with a didgeridoo-like sound, followed by a repetitive percussion loop that evokes images of a distant jungle or desert ritual. Warm psychedelic American guitars then envelop the listener, creating an atmospheric and cinematic experience. The singer’s pitch-shifted vocals transport us on a journey in their parents’ old car. It’s a captivating ride that invites you to join them, to immerse yourself in their musical universe. Laundry Boys, however, emphasizes that their decision to remain anonymous is not an attempt to cultivate an air of mystery. Rather, they believe that their music speaks for itself, surpassing the need for faces and personas at this stage. They believe that their music is more beautiful than they are, and so it takes the center stage, inviting listeners to embark on a sonic adventure without preconceived notions. Laundry Boys has broken free from the confines of conventional music-making. Their music is an invitation to escape, to explore the depths of their imagination and the worlds they create within their songs. With “Drunk On Love” as their opening act, Laundry Boys beckons us to embrace the magic of their music, where genres blur, rules dissolve, and creativity reigns supreme.
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