SMOORIBA is bringing pop-punk energy into a new era, and she’s doing it with a wink, a smirk, and a whole lot of guitar fuzz. The 20-year-old artist, originally from the Midlands and now thriving in London’s indie scene, is carving her own lane in the modern soundscape by fusing 2000s nostalgia with hyper-pop edge. Her latest single, “Fall,” is a shining example of her creative direction—unapologetically fun, emotionally charged, and self-aware in the best way.
“Fall” opens with plucky guitar chords that feel like they could’ve been pulled straight from a teen movie soundtrack, then bloom into glistening synths that launch the track into orbit. Co-produced with BadFriends, one of London’s most promising production duos, the song has all the bite and bounce of a Y2K anthem—but with a distinctly Gen Z twist. SMOORIBA’s lyrics don’t just explore the adrenaline of falling in love—they dissect it with playful cynicism, mocking her own emotional vulnerability with a grin. It’s not heartbreak; it’s a sugar rush, and she’s in control of every high and crash.
“Fall” isn’t just a standalone single—it’s the introduction to a four-part summer series, each release accompanied by its own world of 3D visuals, lyric videos, and curated social content. The next drop lands July 18th, and if “Fall” is anything to go by, it’ll be another punchy, polished entry in a series that feels meticulously crafted yet effortlessly cool.
What’s especially impressive is the scale of SMOORIBA’s creative ecosystem. Between releases, she’s deep in writing sessions with industry heavyweights—names tied to Atlantic, SM, and Warner Chappell. Bobby Harvey, Vanes, Skaiwater, and Andrew Bates are just a few of the collaborators in her ever-expanding sonic universe. With over 100 songs in the works and weekly sessions booked through the fall, SMOORIBA is moving like a seasoned pro—but keeping the raw, unfiltered energy of a true DIY artist.
There’s something thrilling about watching an artist like SMOORIBA at this stage—right on the edge of a breakout moment, fully in her bag, and refusing to compromise. “Fall” doesn’t just showcase her sound; it captures her spirit. Loud, layered, and a little bit sarcastic, it’s the kind of track you’ll have on repeat before you even realize you’ve hit play again.
Socials
Instagram: https://www.instagram.com/smooriba
TikTok: https://www.tiktok.com/@smooriba