In the heart of Metro-Detroit, in the depths of a basement, two young souls found solace in music. Mas Kihira and Will Saunders were just 12 years old when they began their musical journey together. Their harmonies echoed through the walls, and their passion for music ignited a flame that would flicker and dance through the years. Life, however, had other plans for them, and the duo found themselves separated by struggles and losses. Fate, or perhaps mere chance, brought them back together in California, but it wasn’t the same. Will had abandoned music and was lost in the darkness, grappling with his own inner demons. It was only after a near-death experience that he reached out to Mas, hoping to rekindle the once-bright flame they shared. Mas, who had never let go of his love for music, empathized with Will’s pain and decided to join forces once again. Together, they became Loser Company, finding fertile ground amidst the destructive fires that had shaped their lives. With nothing left to lose, they embarked on a musical journey that would heal their wounds and help others along the way. In 2017, Loser Company was born, and they began releasing a series of ten singles that caught the attention of many. Their 2018 EP, “Blueberry Skies,” featuring an underground hit of the same name, further cemented their place in the indie rock scene. Then, in a serendipitous encounter, they met Shawn Stafford in Los Angeles, and the trio was complete just as the pandemic struck, leaving them separated and longing for each other’s company. Despite the pain of those trying times, Loser Company channeled their emotions into their first full-length album, “The Floor.” Life stood still as they retreated into the studio, processing and grieving while creating music that transcended their suffering. With the help of producer Jeff Friedl, known for his work with bands like Devo and A Perfect Circle, and the mastering expertise of Grammy Award winner Dave Collins, “The Floor” emerged as a testament to the strength found in vulnerability. Loser Company’s history is filled with potholes, but they embrace the journey, knowing that the road eventually evens out. They have learned the value of loss and that resilience and perseverance can lead to limitless possibilities. Their slacker indie rock vibes resonate with the outcast souls who have experienced the bitter taste of defeat. Their music serves as a comforting companion for those navigating tough times, reminding us all to remain humble during moments of triumph. Loser Company believes in the power of unity and empathy, using their music as a medium to remind us that we are not alone in our struggles. In a world divided by differences, they seek to unite the “losers” and create a sense of belonging for everyone. Their newest single, “Vivarium,” is a mesmerizing fusion of grunge and shoegaze, enveloping listeners in a dreamy, moody summer track. With brother-sister vocals that blend effortlessly, the song echoes a nostalgic Oasis-like sound, perfect for melancholic indie summer playlists. Loser Company’s past song, “Blueberry Skies,” has already garnered over 3.2 million streams, and they currently have an impressive 40,000+ monthly listeners on Spotify. Produced by Jeff Friedl and mixed by Dave Collins, “Vivarium” is one of ten new releases that Loser Company has in store for their dedicated fanbase. Their commitment to promotion is evident, as they employ paid ads, social media platforms like Instagram and TikTok, playlist collaborations, and lyric and music videos to ensure their music reaches the hearts of those who need it most. Loser Company is a testament to the resilience of the human spirit and the universality of music. Their ethereal melodies and poignant lyrics serve as a reminder that we’re all in this together, navigating life’s highs and lows on the same boat. With Loser Company by our side, we’re encouraged to embrace our losses and find strength in unity, for in the end, we’re all just trying to make our mark in this vast universe.
Socials:
Instagram: https://www.instagram.com/loser.company.music/
Twitter: https://twitter.com/LoserCompany