Upcoming artist AMWIN has music that is an escape into the world inside her head, a beautifully strange fantasia populated by glamorous misfits and glorious monsters, libertines and Bright Young Things, ’80s movie idols, and ’90s rock-and-roll stars. On her debut EP “AMWIN in Wonderland” (2019), the Stockholm-based artist brings that world to life with her hypnotically glossy yet minimalist pop, delivering a debut that’s equal parts elegant fever dream and sharply detailed confession of her deepest desires. Growing up in Gothenburg, AMWIN first discovered her artistic streak and love of music as a little girl, when she obsessed over hyper-creative and idiosyncratic stars like Missy Elliott and Sinead O’Connor. “I always dreamed of making music, but I was living out in the countryside and it just seemed impossible,” says AMWIN. “At some point, I realized, ‘I don’t want to die depressed because I didn’t even try.’” At age 18 she landed a spot on Swedish Idol, which soon led to her signing. Since kickstarting her music career she’s taken a decidedly self-possessed approach to every aspect of her output, including conceptualizing her videos: an element that further blurs the boundaries between fantasy and reality, with each visual revealing AMWIN’s refined cinematic sensibilities along with her fantastically goofball humor. With the release of her newest single “Friends, Right?” she projects a bright sound that will definitely intrigue your attention. Beginning with dynamic instrumentation leading onto her luscious and sweet vocals she captures the song fully. Explaining the track a bit further it’s about when a friendship develops into something else. ”Friends, Right?” holds a sense of ambivalence where the message is to expose one’s heart – without knowing if love is answered, and with friendship at stake. Despite this, the soundscape is light and uplifting, with a consistent guitar loop that evokes a feeling of both longing and hope. To the vocals and production, this single will certainly have you dancing. It would be just great for a late-night drive or even possibly playing this right next to your secret crush in order for them to get the hint. Go stream “Friends, Right” and check out her discography which is filled with astounding music.
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Instagram: https://www.instagram.com/amwinmusic/