Singer-songwriter and social media influencer vara has taken the music world by storm with their latest hit single “Paranoia”. With a blend of modern pop and early 2000’s emo, vara offers an edge to mainstream music that is refreshingly authentic. Raised in the spotlight of social media, vara has gained the attention of tens of thousands of fans from around the world. However, as they admit in “Paranoia”, happiness doesn’t always come hand in hand with fame. The new single explores the themes of depression and mental health, introducing a vulnerability not yet seen by the young artist. vara embraces their inner struggles and encourages listeners to do the same. Inspired by a variety of lyrical and musical influences including The 1975, Arctic Monkeys, Taylor Swift, Lana Del Rey, MARINA, and Billie Eilish, “Paranoia” marks a major milestone in vara’s music career. The song is a product of collaboration with Rikki Randall, Cameron Mitchell, and John Luke Lewis, and is released under vara’s own independent label, Kefe Records. With an honest and relatable delivery, vara’s stories of unrequited love and struggles with mental health have attracted listeners from around the world. In “Paranoia”, vara shows that it’s okay not to be okay, and that’s what makes them so relatable and loved by their fans. As vara begins to work on a full-length project, “Paranoia” serves as a powerful start to what is bound to be a long and successful music career. If you’re a fan of modern pop with a touch of emo, be sure to check out vara’s newest single “Paranoia”.”
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