Thyra Hilden exists in a space where art, humor, and vitality collide, blurring the lines between visual expression and pop music with a confidence that feels both playful and provocative. Educated at The Royal Danish Academy of Fine Arts and represented by Copenhagen’s Gallery MAXUS101, THYRA first became widely known for bold digital art interventions that appeared to set Scandinavia’s largest art museum, ARoS, on fire, and later ignited the Colosseum in Rome in a similar virtual spectacle. In 2025, she again captured international attention at Enter Art Fair, Scandinavia’s largest art fair, by selling a banana cut open to form a vulva for $12,000, cementing her reputation as an artist unafraid to mix wit, commentary, and spectacle.
That fearless energy carried into September 2025, when THYRA was interviewed live for six minutes on TV2 News during the primetime 19:30 broadcast. The segment, centered on her latest artwork, quickly went viral and was picked up by major TV channels around the world, introducing her work to a global audience beyond the traditional art sphere. For THYRA, this moment marked another crossing point between contemporary art and pop culture, a place she seems uniquely comfortable occupying.
THYRA channels that momentum into her newest release, “Natural High,” an ecstatic, energetic alt-pop single that feels like both a continuation of her visual practice and a bold standalone pop moment. Sonically, the track sits comfortably alongside artists like Lola Young, with a punchy, radio-ready sound that fits effortlessly into pop playlists while retaining a mischievous edge. Beneath its glossy surface, “Natural High” draws inspiration from a playful, synchronized dynamic, what THYRA describes as the “win-win” of shared pleasure. It’s candid, high-octane, and unapologetically honest, honoring connection with humor rather than heaviness.
“In an erotic context, my man would never ‘leave me behind’. To come synchronized is a win-win. The song is to honor this,” Thyra Hilden explains. “It’s a bit like humor. It’s not the same fun if we laugh out of sync.” That philosophy perfectly captures the spirit of the track: joyful, cheeky, and rooted in mutual experience. It’s pop music that smiles at you while saying something real.
Music has long been another outlet for THYRA’s artistic voice. Her humorous dream-pop has already landed three tracks on New Music Friday, and her 2024 album Sentimental made an immediate impact, pulling in 20,000 streams in a single day and reaching 40,000 listeners by April 2024. Her sound often leans toward psychedelic indie, drawing comparisons to The Marías, Tame Impala, and Mac DeMarco, but with a brighter tone and lyrics that feel “almost fun,” balancing introspection with levity.
“Natural High” was recorded in Denmark in 2025, produced by Tendo Herbst and stem mastered by Joel Krozer of SixBitDeep. Released independently under the Thyra Hilden label, the single is sung in English and aimed squarely at audiences across Denmark, the USA, and the wider Western world. The release is accompanied by a spectacular, ecstatic music video created by young Danish art performer and video artist Lenora Weng, extending THYRA’s visual universe into motion and color.
Adding to the release is a live session on YouTube, featuring the band THYRA performing seven songs live, including “Natural High.” It’s a reminder that behind the concepts, interviews, and viral moments, there’s a fully formed live act ready to connect with audiences in real time. While the cover photo for the single was taken in Micronesia, from where THYRA initially released the song, she is now back home.
Whether setting iconic landmarks ablaze through digital art, sparking debate at major art fairs, or releasing pop songs that celebrate shared pleasure with a wink, THYRA continues to move fluidly between worlds. “Natural High” feels less like a departure and more like another artwork, one that pulses with energy, humor, and the unmistakable sense that joy, like laughter, is best when it’s shared in sync.
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