RENTS DUE is not just a collective; it’s a movement rooted in the vibrant heartbeat of St. Louis. This creative ensemble includes talented artists like Whit., My Friend, Connor, Amaris, along with producer Dez Niboh and photographer/videographer JpgDre. Together, they embody a shared philosophy that emphasizes the significance of collaboration and community. The collective was established on a powerful mantra: work like the rent’s due today because tomorrow isn’t promised. This sense of urgency drives their artistic endeavors, propelling each member forward without hesitation or delay.
Their latest single, “POPULAR,” captures the essence of youthful uncertainty in a rapidly changing world. The track resonates deeply with anyone navigating the often tumultuous waters of young adulthood, exploring themes of identity and belonging. Imagine the soundtrack to an early 2000s coming-of-age film where a group of friends skates through the streets of their city, grappling with their place in a world that feels both exciting and daunting. “POPULAR” serves as the perfect anthem for those moments of introspection, where laughter and self-doubt coexist.
The song’s infectious energy and relatable lyrics invite listeners to reflect on their own experiences, making it an anthem for anyone questioning their path. It’s a reminder that, just like the characters in those nostalgic films, we’re all trying to find our way, hoping to fit in while staying true to ourselves. RENTS DUE’s commitment to fostering creativity and community shines through in “POPULAR,” a track that not only showcases their individual talents but also underscores the power of collaboration. With this release, they remind us that there’s no time to waste—our passions are due now, and it’s time to embrace the journey ahead.
Socials:
Instagram: https://www.instagram.com/rentsduecollective/
Twitter: https://twitter.com/rentsduestl