Lo Artiz, a Miami-born, LA-based independent artist, is an undeniable force within the modern musical landscape. Raised by first-generation Cuban and Costa Rican American parents, she channels the vibrancy of her heritage through a rich blend of Soul, R&B, and Hip-Hop influences. Her sound is a bold fusion of genres that has earned her comparisons to legends like Amy Winehouse, Lauryn Hill, D’Angelo, and Janis Joplin, yet her artistry is entirely her own. Lo Artiz is more than a singer; she’s a multi-instrumentalist, songwriter, producer, arranger, and powerhouse performer. Her voice, dynamic and emotionally charged, stretches beyond the usual confines, making her a mesmerizing presence on stage. In 2022, she headlined two sold-out shows at the Viper Room and packed the iconic Troubadour, cementing her place as one of LA’s most exciting rising talents.
Her latest single, “HOLD ON,” is a striking testament to her resilience and emotional depth. Produced by Trey Kams and Ashton Sellars, the track was born from a particularly vulnerable chapter in her life. Lo wrote it shortly after being diagnosed with bipolar disorder, at a time when she was also grappling with severe depression and an eating disorder. “HOLD ON” reflects the struggle of searching for hope when it feels nearly impossible to find. It’s a song for those who need to know they’re not alone, a message of solidarity for anyone going through their darkest moments.
The song’s raw lyrical honesty is layered over a blend of R&B and Hip-Hop, with live strings arranged by Ethan Cohen adding an elegant depth to the arrangement. Every element of the track, from the smooth rhythm to Lo’s powerful delivery, pulls the listener into a space of reflection. It’s about finding beauty in moments, people, and the act of trying again, even when life feels overwhelmingly painful. Lo’s personal battles with mental and physical health are laid bare, creating a haunting yet hopeful anthem that speaks to the fragility and strength of the human experience.
“HOLD ON” is more than just a song; it’s a mantra for survival. It serves as a reminder that even in the darkest places, there is light to be found. With this single, Lo Artiz continues to push boundaries, not just in sound but in the stories she chooses to tell, offering her listeners a raw, cathartic, and deeply empathetic experience. The track is a dedication to all those who are struggling, a beacon of hope for anyone trying to find beauty amidst the chaos.
Socials:
Instagram: https://www.instagram.com/loartiz/
TikTok: https://www.tiktok.com/@loartiz