Ninajirachi and BRUX’s Electrifying New Single “How Could U”

By FusioNostalgia

Ninajirachi and BRUX have teamed up to deliver a new single, “How Could U,” released under HARD Recs. This collaboration between two dynamic artists in the electronic music scene is a testament to their unique talents and innovative approaches to music production.

Ninajirachi, a 19-year-old musician and producer from the Central Coast of Australia, has already made a significant mark in the industry. A finalist in Triple J’s Unearthed High competition in both 2016 and 2017, her production style has been described as ‘lush and ethereal’ by The Indie Shuffle and ‘strikingly unique’ by Wonderland Magazine. Ninajirachi’s debut single, “Pure Luck (feat. Freya Staer),” topped the Spotify Australia Viral Charts, received support from Zane Lowe Beats1, and was added to Triple J high rotation before she even graduated from high school. Her rise continued with performances at major Australian festivals like Listen Out, Falls Festival, Groovin the Moo, and Field Day. She also supported Mallrat and Crooked Colours on their tours. In 2018, she collaborated with Nina Las Vegas on the track “Thursdays” and subsequently signed to NLV Records for the release of her debut EP, ‘Lapland’.

BRUX, a multi-talented electronic artist, producer, singer/songwriter, and DJ, has captivated audiences worldwide with her innovative musical prowess. Making waves in major cities like LA, Sydney, and Berlin, she has garnered support from renowned artists on labels such as Fool’s Gold, Future Classic, OWSLA, Toolroom, Glasgow Underground, and Kitsune. Her music, which seamlessly blends analog synths with catchy vocals, has earned accolades from DJ Mag, Billboard, Mixmag, and Pop Matters. In 2020, her ‘Fruit’ EP further cemented her position in the dance music realm, praised by Billboard, Rolling Stone, and DJ Times, with significant airplay on Triple J. BRUX has collaborated with esteemed artists like Kimbra, TT The Artist, and What So Not. Her latest self-released EP, ‘Badboi,’ showcased her versatility, fusing edgy House, Techno, and Electronica. Beyond music, she has explored the web3 space with NFTs and captivating digital art and music collections. Her curated event series ‘EQUALIZE’ launched in NYC with ambitions to go global. Sharing stages with Baauer, Machinedrum, Boys Noize, and QRTR, BRUX continues to earn acclaim from industry heavyweights. With new music on the horizon for 2024, she remains poised to leave a lasting mark on the electronic music scene.

Their new single, “How Could U,” encapsulates the essence of both artists’ styles. Releasing under HARD Recs, the track is a blend of Ninajirachi’s lush, ethereal production and BRUX’s innovative, analog-infused sound. “How Could U” is poised to captivate audiences with its compelling blend of electronic elements, showcasing the seamless synergy between Ninajirachi and BRUX. This collaboration highlights their ability to push boundaries and create music that resonates deeply with listeners. As these two talented artists continue to evolve and innovate, “How Could U” marks another milestone in their already impressive careers.