LoCeRa’s journey into music wasn’t marked by a singular moment of revelation. There were no pivotal concerts or childhood dreams of musical instruments. Instead, his early life in Fort Greene, Brooklyn, was filled with the hum of everyday sounds and activities. His family’s apartment was alive with the echoes of his older brother’s Sega Genesis, the bounce of a basketball, and the joyful clatter of toys. LoCeRa’s interests lay in playing outside and immersing himself in books. Music, however, was a constant presence. Whether it was his mother playing soulful oldies while cleaning or his brother blasting hip hop classics, the sounds of Marvin Gaye, Aretha Franklin, Bill Withers, Sting, Michael Jackson, JAY-Z, A Tribe Called Quest, Wu-Tang Clan, and Mobb Deep formed the soundtrack of his youth.
Despite this rich musical backdrop, it was writing that captured LoCeRa’s heart first. Words came easily to him, unlike math, and he soon discovered the power of using his writing to connect with others. This love for writing eventually dovetailed with his deep-seated appreciation for music, leading him to the realization that making music was a different kind of love, one that had truly captured his heart. For LoCeRa, hip hop was more than just a genre; it was a form of storytelling. Everyone has a story, he believes, but not everyone is brave enough to tell it. To speak his truth, LoCeRa had to overcome his fears and let go of societal definitions of who he should be.
LoCeRa’s newest single, “So OD,” is a testament to his personal and artistic evolution. The track is a raw and powerful narrative that showcases his lyrical prowess and storytelling ability. “So OD” delves into the highs and lows of life, capturing the essence of his experiences and emotions. The beats are a blend of classic hip hop influences and contemporary sounds, creating a unique backdrop for his poignant lyrics. The single is more than just a song; it’s a declaration of his growth and transformation as an artist.
“So OD” reflects LoCeRa’s journey from a boy who loved writing to a man who found his voice in music. It’s a reminder of the power of storytelling and the importance of embracing one’s truth. Through his music, LoCeRa continues to connect with others, sharing his story and inspiring others to do the same. As he says, welcome to his transformation. Welcome to LoCeRa.
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